UniqueSquared

UniqueSquared
November 19, 2012

WU LYF’s “Heavy Pop” Used in “Sexist” Toyota Ad Without Permission, Band Is Furious

What if I told you that a band’s music was used in a commercial without their permission, and they were completely ok with its use, even though they received no credit or compensation?  You would laugh at my face and tell me to “get out of town”.  Just look at Lil Wayne, who tried to sue to producers of his documentary for using his music in his own documentary.  Before this recent election wad decided, there were various issues with homage’s being made to political candidates which contained music that was use without authorization.  More than one band had to publically criticize the makers or networks that allowed their music to be used – and sometimes they were told to simply cram it were the sun doesn’t shine.

This is why I’m not surprised to hear that when WU LYF’s song “heavy pop” was used in a Toyota commercial, they were furious.  The irony lies in the fact that the message being sent with their music though the advertisement is usually contrary to the bands’ or songwriter’s own perspective.  The Toyota commercial that caused such a stir has sent a message that reinforces the typical male stereotypes of inner chauvinism, and like you’d expect – WU LYF does not condone that message.  Maybe one day an advertisement company will match the song and message perfectly, but for now that seems a long way off.

http://pitchfork.com/news/48578-wu-lyfs-heavy-pop-used-in-sexist-toyota-ad-without-permission-band-is-furious/