November 26, 2012

GuitarJack Model 2, Now iOS Lightning-Compatible

If you’re Apple, then you know what it’s like to be on the top of the technological mountain.  Everything that you produce will be on the minds of young, tech savvy consumers who are itching to get their hands on the latest devices.  You will also have a huge legal team that will do their best to prevent competitor from stealing and marketing your designs.  You will enjoy a high market share value – but you may find it lonely at the top.  However, you also have the ability to make moves as you see fit and consumers will eventually agree with your decisions, no matter how much they originally protest them.

Apple products and their peripheral parts are expensive, but they’re usually worth the extra cost when compared to the quality of third party brands.  Apple has probably lost money due to consumers who are looking for cheaper alternative parts (batteries, cables, etc.).  With the new “lightning” jack (instead of the old 30-pin) on the newest generation of Apple products – third party manufacturers will have to find a new way to mimic their cable designs.  Luckily, companies have been working on backwards compatible devices that will transform a 30-pin to lightning jack.  GuitarJack Model 2 is offering a piece of hardware for this exact scenario.

IK Multimedia, who has worked with Apple developing their iRig products will probably have plans for their own backwards compatible devices in the future.