January 25, 2013

NAMM 2013: Gemini GMX Pro Video Talkthrough

Gemini has been busy producing some impressive gear, but is even more impressive is their marketing strategy.  Instead of trying to be top dog and create expensive gear that causes anger and jealousy, they’ve become the new Numark – and have filled the spot that Behringer has yet to fill.  That is, they understand that new technology is costly, but they are also aware that it can be made at a fraction of the price that it is usually sold for.  Even their turntables are a worth replacement for popular Vestax and Stanton offerings.  By creating derivative of popular products, they offer a stepping stone for those who want a decent setup but cannot afford the big bucks.

The Gemini GMX pro safely falls into the category of beginner setup.  Unlike the Pioneer DDJ-SX, it doesn’t come with all the bells and whistles, and its layout is rather ugly when you compare it to other “prettier” models.  But this doesn’t mean it lacks substance.  Like other models that Numark is offering, it uses the same cue point buttons on the unit itself, and we aren’t sure about its mapping capabilities yet.  Regardless, you can expect the price to be well below a comparable VCI or NS7 unit.