March 4, 2013

Arturia iMini For iPad

When it comes to selling a product for music producer, what type of sales strategy works the best?  Do you create one off products that are difficult to manufacture, that only a handful of musicians would be able to afford?  If this is the case, the scale of production will be relatively low, but it would offset a superior manufacturing technique and craftsmanship would also be excellent.  You would end up relying on the same customer base to keep you company alive.  Then there is the option of making a product incredibly cheap, that way it can be afford by many even though the quality of it may be questionable at times.

The second approach can have disastrous results if too little scrutiny is given to the way these items are created – but it can also be monumentally simpler if that construction is perfect every time, and it can be.  Software created to run on a machine is usually free from errors that can plague hardware.  Arturia’s iMini is an example of an expensive machine that can easily be produced inexpensively, meaning that the savings is passed on to the buyer.  The best part is that it performs almost as well as the hardware version.