Novation Twitch For Serato Itch: Controllerism Is The New Black
Novation recently teased us with a video of a forthcoming controller they soon to release. It created quite a buzz and now it is official. The Novation Twitch has now been announced and many are calling this controller the “game changer”. Okay, yes I know. We have talked about controllers a lot it appears that we as a company are advocates and supporters of Controllerism. Believe me, we aren’t trying to pull any one away from their mixer and turntables or CDJs. Remember, I personally come from the old school and learned the art of mixing on the 12oo’s and used stickers and labels to create loops in the beginning. The truth is we support technology in the DJ/Remix world and controllers and controllerism are becoming a big part of it.
The Novation Twitch is unique because it ditches the jog wheels for 8 larger than average LED back-lit hot cue buttons. Now without a jog wheel this screams out to the controllerists that use a lot of beat grids and syncing that translate beautifully in Itch. The hot cues also seem to respond well in the video and are large enough to truly be played like an instrument which also suits the needs of the controllerist. There are also a multi-use touch strips on each deck that allow you to navigate through your track, gesture loops and measures, allowing you to improvise your performance. It also has fader FX for each channel as well as knobs on the Master FX section. This also allows for more creativity toggling and tweaking through both to take your sweeps and delays to another level. Another key feature that is very popular these days in electronic music is the loop roll. This allows you to set and release loops while the track continues to play, therefore maintaining the flow of the music similarly to Pioneers Slip mode. You can use the touch strip to really tweak out the lengths for a very dynamic effect. The feature that I love the most is the slicer mode. Slicer mode allows you to “re-arrange your tracks while they’re still playing using a step sequencer-style user interface.” It is amazing.
The Novation Twich is used with Serato Itch in the video but can easily be mapped for Traktor and Ableton Live. We are definitely looking forward to getting one in soon so we can run it through our obstacle course and give you guys our own review. Until then check out the videos and let us know what you think. Cheers!