What the Mobile Studio Could Do for You
So, what’s the purpose of a mobile studio anyhow? Is it merely a huge ego-boosting vehicle on wheels that celebrates Unique Squared and its awesomeness? Well, yes – but it’s so much more than that. I’ve watched this thing grow from just a baby (a rented RV) into a full grown behemoth; this is an actual studio. You couldn’t fit the London Philharmonic in there before, but now this is a full-blown studio on wheels.
I still didn’t answer the question, though, “what’s the purpose?” Well, here’s the first clue – it’s a mobile studio. So, in essence, this will be a mobile way for Unique Squared to tour the US and record music. Then, for you, this means you’ll have a new outlet for discovering new music.
Let’s pick just one genre – hip hop. Now, this bus will afford them folks at Unique Squared the ability to record all types of music, but in hip hop terms they’ll be able to bring us a lot of new mix tapes and recordings. The beauty of the mix tape, ultimately, is that it’s free. It’s also a great way to learn about new artists. The mix tape has been essential to launching the careers of Nicki Minaj, DJ Danger Mouse and Lil Wayne. Thus, these have become crucial for artists that aren’t being courted by the major labels in reaching out to unsuspecting new ears. Cry as you may about the downfall of the majors, lately the mix tape is the democratization of music.
What else can this here bus do for you if you’ll never step foot on it and record your own band? I dunno – why is everything always about you anyways? But seriously folks, the Unique Squared Mobile Studio (henceforth referred to as “USMS”) will also give you a more personal look into the inner sanctum. If you are an aspiring producer, for instance, take a look at all of the images that will be found on the page for the USMS. Here you’ll see how simplistic of a setup you can have in capturing and creating music. In the control room you’ll find a Pro Tools 9 rig consisting of a Presonus StudioLive 24.4.2 mixer & i/o, M-Audio DSM2 monitors and a ton of cables. That’s not very daunting as opposed to sitting behind some console with a gazillion faders and knobs. If you look around the USMS, you’ll see you could record a full band in real time (not overdubbing over and over like most do in the bedroom studio) with not much real estate.
The more you log on the site, the more familiar you’ll become with the components of, and feel for what happens in a studio. I think it also promotes the idea of people sitting around and hashing out some music and then going back later to edit it down. Having a studio space allows for people to just wing it, musically, and see what happens. As a result of just letting Pro Tools sit in ‘record’ and seeing what comes of it will make for some (dare I say) unique and exciting moments. I, personally, could stand to do this myself. Too often we act like the hard drive is some precious object that we must capture content with carefully.
The USMS will bring us more videos so that we can learn about new products or how to work existing products. We’ll get a look at some up-and-coming artists. But, in the end, I like the spirit of what the Unique Squared Mobile Studio can do over time – bring some musicians together, press record and see what happens.