Increasing Concert Attendance
When any sort of production is being executed like movie making or album production – a large chunk of cash goes into part of the process which can be seen as a gamble or a risk. This is not something tangible that is bought, like a recording studio or an assistant who knows how to use it. This is something that may only be seen once by a viewer who is not expecting it; this is marketing. Marketing lets us know that the newest film by Brad Pitt is out in theatres next Friday, and without it we would have no reason to head there at all. Like I said, this money is a risk because there is no guarantee that it will have an effect on the viewers, but it does.
Bands who have decided to start touring also have to take financial risks in hopes that more people will learn about their show which is about to hit the road. Word of mouth spreads quickly, but often you want to attract members that are completely unaware of who you are. In this case, social media outlets that keep track of band tour dates are one of the best resources and places to post information.