June 12, 2013

Custom Merch Your Fans Will Love

A musician who is trying to get their music heard will do just about anything to have you listen to their songs – except leave you alone.  If you are left alone, how will you ever feel the need to listen to their new track?  It is a very tough world for producers who are trying to start up from the bottom, and we are tired of them shoving their promotional tracks in our faces.  The sad part is that it doesn’t even take much effort to listen to a song; all you have to do is click on a link.  I guess we are too impatient.

I still get approached by people at concerts trying to hand out CDs of their new music and what not, and while I graciously accept their offering, I hardly ever listen to a CD that I am given.  However, there are a few smart ones who go the extra step, and don’t hand out music at all.  Instead, they hand out apparel – something that I will actually use.  The apparel might have their brand name on it, and if I like it, I feel the urge to discover what they are about.  This costs them a bit more upfront but the payout is high.