Purchasing Fake Social Media Followers
While many see the internet and social media as a blessing for producers who are trying to distribute their music, there is another rotten side to it that makes people question the validity of using the internet at all. Fan bases are created both online and offline, but at least with an offline crowd you can meet them face to face. These are the fans that show up at gatherings and pay tickets to see your show. They exist in real life and would not show up to a concert for any other reason except that they like the music they are hearing. The same is not true for internet fans.
It could be as innocuous as claiming to like an artist that you have no interest in – I think we all have a few that we’ve “thumbed up” without seriously considering to be one of our true favorite artists. They could be a friend that you know from school or someone you simply exchanged contact information with. What is upsetting is that artists are paying people to “like” their pages. They are essentially creating fans that do not exist for the purpose of publicity. It happens more than you think.