Highlighting the Serato Neon series
Do you remember when computer technology first came about and the only choice of color you had was that awful beige color? To think of that color now sort of speaks to a time when computing was dull and oriented towards businesses and working, rather than fun and games. As time progressed and people began to care about the looks of their gear, we began to see colors emerge such as dark black and white. These colors sort of spoke to a person’s professionalism as well as their playful and advanced thinking side. Today, you can have just about any color you want for any type of gear. Even vinyl records can be created with colored dyes, so that we don’t have to deal with black all day.
Serato has been late to the colored vinyl game, and used to only stress the black product; like a reminder from Henry Ford’s days. Traktor was way ahead of the times, offering many different shades of colors for any enthusiast or collector. Serato’s play may have been a bit smarter, only offering a select few colors – which caused a demand for the infamous white Serato to go up in value. Now they are offering all the shades of your highlighter.