September 11, 2013

Serato CEO talks about Serato DJ 1.5

Unlike many other business ventures out there in the DJ world, Serato was one that started with a simple idea and a couple of programmers.  There was no huge budget to get the program rolling, and you can bet that these programmers worked day and night to get their software to a basic level.  Over the past 10 years or so, Serato went from being a simple DAW plug-in, to something that every DJ had to have if they wanted to be taken seriously.  Throughout the major design changes and adjustments, the owners never lost focus of their goal – which was to keep the program as stable as possible.

Now that they have announced the end of the Scratch Live era, some new announcements might come as a shock to previous Serato users.  They are adding a sync button.  Yes, Serato is adding a sync button.  I had to say it twice so that it “syncs” in.  This means that they will no longer be the purist option that has created a rift between so many DJs out there.  Does this mean that they are on the balls of Traktor?  Some will disagree with their move, but it is safe to say that they have to keep up with the times or be left behind.