Armin Van Buuren’s A5-Pro Headphones
It is not uncommon for a public figure or a celebrity to endorse a product that they claim to have usefulness for. You see it all the time – and some of these athletes and celebrities do a much better job of selling the product than others. How many times have we see Shaq trying to endorse a new car or even some sort of shoe? Now, I would feel much better hearing that his intention was to endorse a shoe rather than a car, because this guy has probably had problems finding the correct shoe size to wear. When it comes to a car, I’m sure he could choose whatever he wants.
When a DJ or producer sets out to endorse a pair of earphones, the relationship between the product and the spokesman is sometimes much harder to make. I think the trouble is trying to match the product with the person that sell it the right way. A professional music maker is not going to use budget quality gear, so when he endorses something top end – it is much more believable. This is the route that Armin Van Buuren went, by appealing to a top quality gear maker, rather than a struggling one.