PRO AUDIO
UniqueSquared

UniqueSquared
October 24, 2010

Beats by Dre 2010 Fall Preview

“In 2007, Dr. Dre, Jimmy Iovine and Head Monster, Noel Lee, introduced the world to Beats by Dr. Dre Studio headphones and forever changed how people listen to music. On September 29, 2010 at 4PM EST, Beats™ and Monster changed the game… again.”

Monster invited us up to New York City to be a part of this event that was held in the Best Buy Amphitheater in Times Square. There were five new products announced including beatbox, power beats, ibeats, beats pro, and just beats. We will be focussing on the beats pro but you can learn about the other products on HighTech Review.

Beats Fall Release

What’s In The Box:

  • Headphones
  • Monster Cable headphone cable (1.8 meters with a coil that extends it to 2.1 meters)
  • 1/8 to 1/4” adapter
  • Touring case
  • Monster Clean Cloth with Anti-microbial protection

Features:

Durable, but light, aluminum frame

Pro are designed and constructed to stand up to anything.

Extra long, coiled cable

Don’t get tangled up in your work. Wired by Monster, the coiled cable is extra durable, yet flexible, giving your extra length when you need it.

Plush and washable ear cushions

Made plush to stay comfy and reduce ear fatigue. Made removable and washable because you want the beats funky, not your headphones.

Flip-up ear cups

Incredibly convenient backward spinning ear cups let you easily hear what’s going on in the studio.

Threaded 1/4-inch Adaptor with Tether

Heavy duty, gold plated 1/4-inch adaptor ensures you’re ready for any set up. And the attached tether makes sure it’s there when you need it, not lost at your last gig.

Proprietary Duel Input/Output Cable Ports

Plug your headphone cable into the right earcup, or the left. Even more amazing, when you plug into one side, the other port automatically switches to output mode, so you can daisy chain with multiple headphones.

Transcript:

Yo, what’s going on this is Ariff Glick, I’m here in New York City in Times Square at the Best Buy amphitheater. I’m about to check out the new Beats by Dre, this is what the scene looks like. About to head in, come check it out with me. Let’s go.
Dre, what was the most impressive thing about these that you heard compared to your originals?
I would have to say the bass, the bottom.
What was the decision behind having two outputs here, two jacks?
Well, right now headphones are a personal experience, so, if I wanted to hear what you’re hearing, I just plug it in and if you want to share with the other person, you can do that too.