JBL: Hearing the Truth Trailer
Recently, we traveled to the Harman International headquarters in California to take a tour of the JBL research and development facilities as well as their manufacturing plant in Mexico. We interviewed engineers, marketing executives, tour sound administrators, factory floor managers, and many others within the JBL family. Titles aside, we had conversations with some really great people doing extraordinarily great things with loudspeaker design. Our intention was to get the story and the science behind their new JBL LSR 3 Series Studio Monitors. What we got, in addition to that story, was a story of a company that is 65 years in the making and still leading the charge in loudspeaker evolution.
JBL has continually been synonymous with quality, and that’s because they have been instrumental in developing the speaker technology that has helped the film and music industry for decades. Working closely with content creators and innovators, JBL has been constantly evolving their engineering and hold several patents on transducer and speaker technology. The JBL history is as rich as it is relevant from having JBL speakers at the 1969 Woodstock Music festival to the latest VTX line arrays being used on tour with some of the biggest musical acts in the world. Their cinema lines are being installed in theaters all across the world and their speakers can be found in the latest music recording and film post-production facilities.
In this video we are giving you a preview of future episodes to follow which tell the JBL story. These episodes will tell the history of JBL, give insight into the development of JBL products, and highlight the science behind what goes into making a great speaker. Be on the look out for future episodes in our JBL: Hearing the Truth series of videos.
To pick up a pair of JBL LSR 308 Studio Monitors, be sure to visit us over at UniqueSquared.com. We also have a great selection of other JBL gear on sale right now. Feel free to ask us any questions you have about JBL or studio monitors in the comments section below.
TranscriptWe’ve never really told this story before. Woodstock would not have happened without JBL speakers on the stage. That’s incredible. Touring systems, we have VTX right now is out on tour with Queens of the Stone Age and just finished up Alice Cooper, Marilyn Manson and we did the Metallica Through the Never. I don’t know where we can buy a speaker which is as good as the ones we design and make ourselves. I just don’t know where to go get one. If you compare consumer loudspeaker and pro loudspeaker for pro application, installed sound or touring sound, it’s the same as comparing a regular passenger car and some racing car. Big difference. Harman takes a very scientific approach towards how we measure sound quality in terms of listeners and also how we objectively measure sound in terms of acoustical measurements. Being able to optimize their sound quality so we are not wasting money on things that don’t matter, we are just focusing on getting these measurements to be in such a way that we know with confidence that they are going to sound really good. There’s a separate set of responsibilities that we have as a manufacturer to make sure that that speaker not only sounds great, but is an accurate reference, and what we’ve come up with are a set of measurements and technologies that allow us to create a speaker that’s going to be a very reliable reference for you. The time we spend making sure our loudspeakers have good directivity index, gives our loudspeakers the ability to sound good not just in one position but across the entire room. A very broad sweet spot. The real objective is that piece of content that you are creating has to sound good everywhere else. Your car, a movie theater, on TV. The point here is accuracy. The point here is allowing a studio engineer to hear what’s in their mix. They need to hear frequency response problems, they need to hear the spatial elements of their mix, they need to hear the sense of envelopment, they need to hear mic placement. Not all speakers are created alike. We’re in the business of making the tools that people rely on everyday to create content that will wind up in a movie theater, on TV, internet, broadcast, in your car, in a club. It’s got to sound good in all of those places. So we’re talking about reliability, quality, resolution. At JBL we pay attention to every detail down to the wire we use in the driver. We look at every single element of a speaker and we are pushing the limits of physics here and we’ve been doing it for 65 years. The notion that JBL is a ivory tower company, designing things from on high and pushing it down to the masses, those days are gone. We want to hear from our consumers about the feature sets they want to see. You are going to see us starting that conversation, engaging in that conversation, and most importantly listening to the other side of that conversation. I love running a company where the brand is continually evolving and the people are continually redeveloping and improving on an already existing high quality product. That is a fun thing to be a part of.