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December 20, 2012

Moog Factory Tour: An Introduction

While at Moogfest 2012 we were fortunate enough to have Orbital and Chad Hugo demo the sounds they created for the new all white Moog Slim Phatty. We also got an exclusive demonstration of using control voltage with the Moog Minitaur and a selection of Moogerfooger pedals. Even after the amazing shows at Moogfest we still wanted more Moog so we asked Jim Debardi to take us on a tour of the Moog Factory to show us how they make their instruments, the history behind Bob Moog and the factory, and a sneak peek into the new technologies they are designing.

In our introductory video Jim gives us a brief history of Bob Moog while also providing some infromation as to how the inner workings of the factory function. All Moog products are hand made (with the exception of the t-shirts, hats, and knick-knacks we couldn’t leave Asheville without) which is a testament to the level of care and quality that goes into constructing each individual piece. In the videos that follow Jim gives us an insider look into the history and construction behind their popular technologies like the Moog Slim Phatty, the Etherwave Theremin, and the MiniMoog Voyager.

In a press release that was posted on Moog’s website earlier this week, Moogfest 2013 will in fact be happening and it will continue to be hosted in Asheville. The festival’s promoter AC Entertainment had initially announced that they were renaming and rebranding the festival as Mountain Oasis Electronic Music Summit. This is what Emmy Parker, Sr. Marketing and Brand Manager of Moog Music Inc. had to say:

“The way we design and build synthesizers is the way we approach Moogfest- stay focused on the future, while respecting and honoring the past. That’s why over the last 9 years artists from Keith Emerson, Brian Eno, and Bernie Worrell to Richie Hawtin, Richard Devine and Orbital have all graced Moogfest stages. Music is our business, along with user experience and innovation. Moogfest 2013 will bring all of these aspects of Moog to the forefront.”

Moog will be providing more details of Moogfest 2013 as the new year rolls on into the fall season. In the meantime we will be releasing a series of videos which act like chapters of our day with Jim Debardi as he walks us through the Moog Factory to not only showcase Moog’s product line, but also providing history and personality to the instruments that Moog Music Inc. design and handcraft.

To view the other videos in this series click one of the links below:

SLAM!!

Transcript

Hey guys this is Morgan with UniqueSquared.com. We are here in Ashville, North Carolina at the Moog Factory. Jim Debardi is going to take us on a tour of the factory and give us a brief history of Bob Moog.

I would like to welcome you all officially inside the Moog Factory. This is the company that Bob Moog founded back in the 1950s. Bob Moog was an inventor, a visionary, a pioneer of electronic music and of the synthesizer. Back when Bob started the company, in the beginning it was just himself and a very small group of people who were actually building these instruments directly for musicians. An artist would call up Bob Moog and tell them exactly what they wanted and Bob would fold those ideas into the instrument that he was building for them. Even to this day nearly six decades later, the company has grown quite a bit. We are up to about fifty people in the entire operation now but we still try to keep the mentality of being a small dedicated group of individuals that can do some really big things.

One way that we are able to achieve that is by trying to keep as much as we possibly can in house here in the factory. Right now we are on our production floor where we are actually building and handcrafting all of these amazing, electronic, musical instruments. Within the same building we have in the upstairs level our engineering offices where our engineers are designing and coming up with new ideas for new instruments. We also have all of our sales and marketing, our accounting offices, and then next door we have our shipping and receiving warehouse area. By keeping everything local, keeping everything within the same building, we are able to work very efficently and maintain an extremely high standard of quality here in the factory.

We are now in our service room here in the factory. This is actually the only authorized service center for Moog warranty repairs on current day instruments in the entire United States. Any Moog instrument that needs any sort of work done to it in the US is going to come back into the factory through these doors to have that work done to it. It’s always kind of nice to look around this room and see that there’s not a pile of instruments pouring out the door. It really speaks a lot to the time and the effort that we put into building these instruments perfectly the first time so that we don’t have to have them come back in. A lot of what takes place in this room is factory modifications, ways that we can update existing instruments and extend that life for our customers, and we also do a lot of phone support for our customers from this room. People will call in and there might not necessarily be anything wrong with their product but they may have some questions about how to use it in a certain setting, and we do all of that from our service room. We actually have people that are ready to pick up the phone and talk to you, and walk you through things that you need help with, right here in the factory.