NEWS
UniqueSquared

UniqueSquared
May 11, 2013

Using Pay Per Click (PPC) to Market Your Music

Advertising seems to be the bane of the internet, just as long boring commercials have been the bane of television programming.  Some of them are really only funny the first time, after that – they are just tiresome.  A good commercial is memorable because it is likely funny or emotional; but when it all boils down they are simply that, commercials.  Advertising on the web is quite different, and it doesn’t cost a person millions of dollars to do it either.  The beauty of internet advertising is the fact that they can be tuned to specific audiences – and whether you like it or not, this is really the future of advertising.

On the positive side of things, the little guys can really have a chance to reach their hands out to gain a piece of their pie.  Tiered payment systems that allow you to only pay when an AD …

NEWS
UniqueSquared

UniqueSquared
April 16, 2013

Everything You Want To Know About Pro Tools 11

The concept of producing music solely based on a digital computer is actually much older than we like to think.  We give too much credit to modern day DAW’s like Abeton and Logic, but fail to understand that even in the infancy of digitally produced music, it was used in many applications including television and movies.  Don’t forget that early 8-bit video games had to create scores and soundtracks using only a primitive type synthesizer that would be interpreted by a primitive gaming system.  Before Ableton was what it is today, there were others before it – like Fruity Loops and Pro Tools.

The former was more playful and attempted to simulate the use of a hardware machine.  Even today, many producers will use FL Studio to create quick drum beats on the fly, instead of using a hardware sequencer or another more powerful music application.  Pro Tools, however, is …

PRO AUDIO
Taylor

Taylor
March 6, 2013

My Five Favorite Features In Ableton Live 9

Ableton Live 9 is officially available for purchase as of today. This has, naturally, been a long and hotly anticipated update to a beloved DAW that has become synonymous with so many of the artists who champion it over the years. While the Push surface is only available for pre-order (and appears to be around 2 weeks away from shipping to users), today’s launch has had a lot of anticipation specifically around the new control. Understandably so, as Push promises to turn Ableton into a hands on instrument focused around the generation of ideas.

That’s great and all- but what about the program itself? More than a few Ableton users have been quite happy before Push, but have still been awaiting the program. As for me, I will be picking up Push because I think it will be useful for replacing some other odds and ends around the office- and …

PRO AUDIO
Taylor

Taylor
January 23, 2013

NAMM 2013 – Media Preview Day

Another year, another NAMM, and we’re back at it. Today was the Media Preview Day. If you don’t know what that means- today is the day to get the first scoop on products at the show, and also a great day to go ahead and get through the whole “hey, bro, where’s my badge at?” situation. Currently, my badge is secured,  and I have been and seen a few things worth mentioning.

My first stop was to meet up with Ben from Dubreq, who announced their new Stylophone S2 with a cool video from Brett Domino recently. We got to talk to Ben a bit about how he and his father (who designed the original) came to realize they needed to release this all analog, British powerhouse into the world. Having gotten my hands on one, I can self-assuredly say I am getting the hell out of one ASAP.

Meanwhile, …

PRO AUDIO
Taylor

Taylor
January 17, 2013

Novation Twitch: A Retrospective

The world of DJ controllers really opened up to new possibilites with the release of the Novation Twitch DJ Controller. Sure DJ’s were already using control surfaces that did not reflect a traditional DJ setup, but this was the first time we saw the replacement of jog wheels with touch strips, and a DJ controller that seemed designed specifically for the new breed of controllerist. This of course sparked debate amongst DJs and controllerists as to what constitutes a proper DJ setup or the proper way to DJ. But the truly creative and innovative controller connoisseurs saw this as an exciting prospect for the future of digital DJing. It was also one of the first DJ controllers to offer 8 pads on both decks which could be used to setup hot cues, launch one shots, or control FX and their parameters. With controllers like the Native Instruments Traktor Kontrol F1 and the latest …