NEWS
UniqueSquared

UniqueSquared
June 27, 2013

D&M sells Allen & Heath to Electra Partners

In any sort of business you have different types of players with different goals.  It also works out when businesses who are competing try to use a different angle or sale approach, rather than trying to be all things to everyone.  It just doesn’t work like that.  The DJ industry is no different in the way they approach their customers either.  Each company has their own sales plan and their own angle on which they sell.  Some are known for creating notoriously cheap products which often break sooner than later.  Others aim for the stars when they produce products and this is usually reflected by their craftsmanship as well as the steep cost of owning their gear.

What many of us do not see, is what happen behind closed doors.  These companies have to create products that the people like, but they also have to create products that they can …

NEWS
UniqueSquared

UniqueSquared
February 26, 2013

Allen & Heath Xone:K2

To create a DJ device that DJs will naturally feel drawn to, you will have a lot on your plate to compete with.  There are few creators out there who have actually designed a unique controller that appeals to a mass audience.  Most of the time a designer will have a good idea that will never be produced in factories, and therefore will require a high overhead to produce.  Other times, a manufacturer will design a rather generic controller that can be produced at low cost, but it has very little appeal to those who want something unique.  To put it bluntly, creating a basic controller is not as easy thing to do.

Behringer has been smart in their decision to produce a line of modular controllers, each with the same form factor but with differing button arrangements.  They understand that a one size fits all controller is a …