July 23, 2013
Merchandising can be a great avenue to make money off it, as long as you have some strong roots planted that makes that merchandise valuable. When the first Star Wars movies were produced decades ago, George Lucas attempted to create something visually stunning, but with a limited budget. It cost a lot of money to make a movie of that scale, so he had to figure out a good financial plan. His idea was to let the production team soak up all of the profits from movie ticket sales – he only had his hand on the merchandise. As it turns out, the merchandise was just as profitable as the movie.
So you can see that even when the film or song is over, the demand for merchandise, gear, and other products continues to grow. It gets to a point where the brands or logos have cultural significance rather …
June 12, 2013
A musician who is trying to get their music heard will do just about anything to have you listen to their songs – except leave you alone. If you are left alone, how will you ever feel the need to listen to their new track? It is a very tough world for producers who are trying to start up from the bottom, and we are tired of them shoving their promotional tracks in our faces. The sad part is that it doesn’t even take much effort to listen to a song; all you have to do is click on a link. I guess we are too impatient.
I still get approached by people at concerts trying to hand out CDs of their new music and what not, and while I graciously accept their offering, I hardly ever listen to a CD that I am given. However, there are a few …