NEWS
UniqueSquared

UniqueSquared
October 17, 2013

10 Networking Tips for Musicians and Bands

The idea of networking really comes from an old practice where business people vie for the attention and business of others.  In a nice way, networking is about opening up doors for others while getting something in return.  You help out a DJ friend who is looking for work, and in return, they will someday keep you in mind when they need someone to take their gig.  That is the nicest definition of networking that anyone can imagine.  In reality, there are problems that go much deeper than that.  Selfishness is something that we cannot ignore, and even the most generous prospect is still looking out for themselves at the core of it all.

True networking comes down to the value of that you bring to others.  If having you around opens up doors, then people will want to have you around.  If all you do is leech off of …

NEWS
UniqueSquared

UniqueSquared
July 12, 2013

Happy Family Productions Collective Do DIY

Artists who are trying to get in good with a record label usually only focus on the business side of the deal.  The artist will give them their music in return for the promise that they’ll front the costs of production as well as advertising.  In the end, both parties make money – but the record companies usually make the most of it for their generous advance.  For an artist to try and go it alone these days, would be sort of foolish, considering the costs of advertising and how that can rack up quite quickly.

There are also other ways an artist can improve themselves, and it does not have anything to do with signing contract to record labels.  Some of that lost money could be better spent elsewhere, such as in the development stages of the artists’ music.  Happy Family Productions are one of those rare companies that …

NEWS
UniqueSquared

UniqueSquared
June 20, 2013

Purchasing Fake Social Media Followers

While many see the internet and social media as a blessing for producers who are trying to distribute their music, there is another rotten side to it that makes people question the validity of using the internet at all.  Fan bases are created both online and offline, but at least with an offline crowd you can meet them face to face.  These are the fans that show up at gatherings and pay tickets to see your show.  They exist in real life and would not show up to a concert for any other reason except that they like the music they are hearing.  The same is not true for internet fans.

It could be as innocuous as claiming to like an artist that you have no interest in – I think we all have a few that we’ve “thumbed up” without seriously considering to be one of our true favorite …

NEWS
UniqueSquared

UniqueSquared
June 16, 2013

Artist Development in the New Age

I’m sure that any band, artist, DJ, or act can go on to be successful if they have enough talent and drive – but grooming and handpicking artists who have potential will help them through that career path at a quick rate.  It sort of gives the artist more tools and equipment to work with; things that they would not be able to afford on their own.  These days, a large record label will not give an artist and chance unless there is inherent profitability in the contract.  This means that they are more concerned with an artist’s already successful career than they are with trying to build one from scratch.

For upcoming artists it can be a kick in the teeth to be talented and be overlooked.  Fortunately, there are artist management teams dedicated to grooming an artist to become successful.  This is not simply a department within a …