NEWS
UniqueSquared

UniqueSquared
July 12, 2013

$100K In Fan Donations To Indie Artists

Independent artists sort of live in this category that most of us lump together with “alternative” music.  Not all independent artists are rock musicians, but much of it seems to hover around that genre.  There are also other artists that we don’t consider to be independent, especially electronic music producers, but they eventually fall into that category as well.  While that category does speak to what type of music it usually contains, it says more about the type of musician that that person is.  Normally speaking, an independent artist does is not signed under a huge record label.

What this translates to is that they seem to have less of a footprint than the rest of the big artists who are signed by companies like Sony and BMG.  They don’t get to produce ten thousand copies of their album at a time, and their faces will never grace the …

NEWS
UniqueSquared

UniqueSquared
July 2, 2013

Jack Johnson Announces Tour, Pledges 100% Of Profits To Charity

Most of the music artists out there aren’t living in mansions and driving expensive cars, some of them might even have a regular day job as well.  The thought of a music artist who has made it in their careers, who are eating nice every day is more like an image that we have been fed.  Many rappers like to show off expensive goods and houses in their videos, but perhaps they think that the image will help them sell records.  For all we know it could just be rented for a video shoot.  An artist has other avenues to make money off of, and besides selling their music – there is money to be made in product placement and touring.

If an artist can get sponsorship from a company, like Dr. Dre did with Monster, then they take a little bit of every product sold.  They have become business …

NEWS
UniqueSquared

UniqueSquared
February 23, 2013

Kickstarter to Fund New Album

As listeners, we all have our types of music that we wish we could hear more of.  We each have artists in the back of our mind who we wish would get up off their asses and begin to make music again – but it isn’t the fans that are making the music, it’s the artists.  How many times has an artist come out with a masterpiece of an album only to stop and never make music again?  Sometimes we forget that artists have regular lives too and have to deal with things like family or a change in perspective.  Maybe they feel like sellouts and are tired of working for record labels.  Who knows?

Kickstarter campaigns for artists usually work in the reverse order.  An artist wants to make a new album but doesn’t have the initial funds needed to get things going (and it takes a lot of …