September 6, 2013
We frequently hear of companies like Numark, Behringer, and Reloop creating the next big thing in terms of controllers – but whatever happened to the likes of Fader Fox and Akai? These are two big brands that are well known for creating quality (yet expensive) controllers. Why would someone want to go with a cheaper controller rather than buying the best one from the start? The reasons for this begin with the vicious cycle of consumerism. When people are happy with a cheaper MIDI controller, they are less likely to buy an expensive one. Gear companies simply cannot afford to keep creating a product that does not sell; therefore they make less of them. This also keeps the price high and the need for these products low.
This is why Behringer is expected to make a killing off of their modular CMD line of controllers. They are all cheap …
July 21, 2013
When a manufacturer decides to introduce a new type of line of controller to their family, they have a few options about how they want to approach a new model. One option would be to do what Native Instruments does, and create a specific family for each model that they create. In their case, they have the Z, the X, and the F series of controllers to build – so far they have one model for each family and at least one revision to each of them so far. We’ve seen the Z2 and then the Z1, while second versions of both the X and even the MASCHINE series have been released and revised.
Behringer did not take the same approach to introducing their new products for sale. Instead of sticking to one main design, they have chosen to work with many designs at a time. Their basic box form …