In another lifetime I was doing tech support for a company that made hardware interfaces for recording software. I quickly learned on the job that I wasn’t really tech supporting our products, but rather I was explaining the Windows OS a lot or some other company’s DAW.
It was in the conversations with folks on how to get their DAW to point to our drivers that the folks would take advantage of the situation. “Hey, man while I got you here”, they’d start. And, this is never a comforting lead-in for a tech support person, by the way. A couple of these conversations led to, “can you tell me what an aux is and what a send is?” It made me pause in my tracks and realize that if you’ve never sat in front of a mixer and dealt with the hardware world – how would you know what to make …




