NEWS
UniqueSquared

UniqueSquared
February 21, 2013

New TRAKTOR CONTROL VINYL from QBert

It is interesting to see how the big two, Native Insturments and Rane, have decided to choose which artists they want to represent them.  In a way, it’s like the draft for DJs and artists.  Each side needs to choose the right set of artists so that their fans will gravitate towards their products.  I will say that Serato doesn’t have the most interesting guys and girls on their team.  Many of their artists are what would be considered underground artists, such as D-Styles, and these aren’t the guys who hear about first or the ones who are out there steadily promoting themselves.  On the other side, Native Instruments has a steady slew of well known artists, such as DJ Craze and Qbert.

It makes me wonder if these artists know that Native Instruments will be the top dog in the long run, or if they are simply getting paid …

NEWS
UniqueSquared

UniqueSquared
September 25, 2012

DJ Craze outs the Traktor Kontrol Z2

DJ equipment companies have been doing a great job of putting out teasers in order to create publicity for an upcoming product.  Pioneer did a decent job of showing just enough of their “Evolution” to keep interested, but not enough to give it completely away.  You see, vagueness is intriguing – and there is nothing more fun than placing bets on what’s going to happen next.

Native Instruments decided to leave a sample their new Kontrol Z2 mixer on the doorstep of the legendary DJ Craze, and Craze did what was unexpected (or expected) – show it off to the world.  We can’t tell if this was a planned stunt or if Craze just spilled the beans on a hot item.  Either way, the mixer looks promising and is a welcomed change from traditional NI style.…