NEWS
UniqueSquared

UniqueSquared
November 25, 2013

Controllers at the supermarket: Is it really that bad?

There is a long list of things that make the DJ look bad and somehow retract the sport a bit each time.  The first one is the most obvious; the “image” of what the DJ has turned into.  Second is the way that gear is sometimes produced.  We’ve seen useless gear be passed off as professional quality all of the time.  Some companies this if they have the right spokesmen, then their product will sell – but they are wrong.  Some DJ items are so cheap to produce, that they get watered down into a version that can be bought and sold at supermarkets, like a cap gun.

The majority of them are not standalone units, they are simply midi instruments that can be plugged into a computer.  No one can be sure what they do from the outside of the box, so it is cheap enough to take home …

NEWS
UniqueSquared

UniqueSquared
November 11, 2013

Beamz — what if someone else had made it?

The thought of using your hands as with motion sensors to control your musical performance is nothing new.  From video games to g-force detecting cellular phones, motion control has long since been in the hearts and brains of many designers out there.  For most of the ideas that came to market, the problem has been finding a way to use them that is actually easier the without the use of buttons and knobs.  For the most part, it is a gimmick that only has performance value at best.  To get anything out of such a technology, it really has to be at the top of its game in terms of performance – and when you scale it down to something that a kid can buy, you really cannot expect much from it.

Beamz is one of those toys that you would probably be better off without.  I will say that …

NEWS
UniqueSquared

UniqueSquared
May 31, 2013

Audio Toys and Music Tech

When any sort of gear or software is introduced at a trade show for musicians, gear companies try to find ways to set their equipment apart from the rest.  This is much easier said than done since critics are good at being critics.  No matter how well built your product is, it may be called too expensive or too bulky.  If a product is cheap and fun in a small package, it will likely be called a toy or a gimmick.  The worst part about these trade shows is that the first impression is the impression that will be felt by the secondary audience who wouldn’t even dare to purchase it unless it got rave review within ten minutes.

I’m guilty of giving items the same descriptions without even using them; I judge them based on their looks and what purpose I think they were built to serve.  The Traktor …