June 28, 2013
I’ve heard people make the argument that music is better over in Europe. Perhaps this is true. In the United States, dance music isn’t really played over the radio (unless you consider pop songs to be dance music), and if you want to hear it, you’ll have to find the proper club and the right DJ. Of course, here in the States we make up for our lack of music culture in many other ways – like trade shows. Yes, the UKers and guys across the pond may have the BPM trade show once a year, but we have many different types of conventions and trade shows to attend.
NAMM is typically the biggest trade show and the most exclusive out of the bunch, but there are other shows marketed at a wider range of audiences, not just the big vendors and local talent. Even vendors themselves will plop down …
June 18, 2013
There is a trade show for just about anything. If you want the best selection of firearms and knives, there’s a convention for that. Comic book and science fiction fans also have their own gathers, and so does everyone else. If they are open to the public, it is even better. Rarely does a group of like minded individuals get a chance meet under one roof around the same merchandise. It leads to new ideas passing around the room and new networking being created. For musicians, especially digital musicians, electronic music trade shows are where we get to sample the latest DJ gear as well as the talent to show how it all works.
NAMM is known for their collection of manufacturers who bring us the latest instrument gadgetry, and a large portion of the showing is focused on DJing and music production. But the entire trade show is …
November 11, 2012
There is much more than just research and development that goes into the production of all the new toys we obsess over, on the internet. One could create the best MIDI control since sliced bread – or even reinvent the turntable altogether, but this still wouldn’t be enough to get it going in the production factories. It comes down to trade shows; where manufacturers, retailers, vendors, and creators all gather together and perform the Macarena in unison. Well, maybe they don’t dance – but they’re all involved in carefully woven spider web of products and interests that dictate what will and what won’t be the next big thing on the shelves.
For those living in the USA, NAMM is where it’s at. NAMM, like other trade shows, is restricted to only manufacturers, retail companies, and selected talent – the doors are not open to the public. Companies get the chance …