June 15, 2012
So, as you may have noticed: we’ve redecorated. Recently, it occurred to us that the people running the Mobile Studio, writing product blogs and making videos were all the same people. Yet, for whatever reason, we had had our efforts divided into being multiple channels of content. We had two YouTube channels and two blogs running while the staff being asked to keep up with it all was becoming increasingly irritable. It seems obvious now, but we realized that we were racing to keep up with ourselves and limiting our output on all these channels in the process. So about a month or so ago, we combined the YouTube channels.
Once one does something like that, it’s only a matter of time until they start saying “so what about these blogs? Hmmmm?” We said exactly that. Then we looked at the brain trust in the tech cube …
April 4, 2012
Music festivals are one of the few concert events that have just about everything for everyone. You can go to the Vans Warped Tour and see your favorite punk bands of yesteryear, or a young band who finally made it to one of the smaller stages and everything in between. Lollapalooza, Coachella, and Bonnaroo have varying acts with different styles even if they are generally in the same genre of music. These are just a few of the biggest music festivals of the year and annually they accommodate tens of thousands of people.
One music festival that was completely off my radar was the three day electronic music festival Ultra. I first heard about Ultra when the UniqueSquared Mobile Studio visited Miami last year for the Winter Music Conference 2011. We were able to score some passes for the 2012 show and the team was tasked with going so we could report on Ultra. I am …
April 3, 2012
When the Mobile Studio team were first told that we were going to WMC and Ultra, we had a very different picture of how it was going to go down. At first, we assumed we would be parking the bus somewhere at WMC. However, a few of us, including myself, had never been to WMC/Ultra before and assumed that it was just at some convention center somewhere in Miami. It turned out to be in a tent, no bigger than a hockey rink, pitched next to the W Hotel on South Beach; literally a stone’s throw from the water.
We had the bus parked out front in the parking lot adjacent to the beach and hotel and began running operations as usual until the second day in which we would begin artist interviews with Liquid Todd of Sirius XM. A normal day on the Mobile Studio is opening …
March 29, 2012
Shooting B-Roll can be a boring job sometimes but I really like the chance to get out by myself in alien cities and poke around. Things just get that much more interesting when you have a camera on your back. If you aren’t familiar with the term “B-Roll” it is defined as footage that may or may not be immediately useful but is generally collected to be used as stock footage. When we planned out our trip to Miami we planned on making several video projects and needed B-Roll to provide supplemental non diegetic content between cuts, such as a girl drinking a cocktail, people dancing, locational shots and so on. Basically I was tasked with filming things that are very “Miami Vibe” and are contextually relevant to the content of the finished video but make no sense alone when viewed alone.
Before I jump into the bulk of this …
March 24, 2012
A Happy Accident. Winter Music Conference is about more than just the parties, its a chance for artists to get together and talk about the state of electronic music. It is a place for artists, DJ’s, and producers to get together and network as well as find out the ways in which they can make themselves relevant and noticeable in a genre dominated by a plethora of artists. Where has it been, where is it now, and where is it going are the questions that artists want to know and there are plenty of people within the industry who have insight and predictions about these elements. I was fortunate enough to attend one of the panels at WMC and hear insights into the culture and industry surrounding electronic music.
The panel consisted of 7 people from diverse backgrounds within the industry.
Rod Carrillo owns an independent record label (Carrillo Music) which has up …