February 19, 2013

Macro Acid – The Roland TB-303

How many gear companies out there are kicking themselves for betting on the wrong product?  When a product finally gets the approval to go from the drawing board to the factory, there is a decision that has to be made.  Should we make ten thousand of these, or should we make a million?  Either way they go, there is potential for money to be made and money to be lost.  Some companies get it right by betting on success, and others go for a much more modest approach, losing potential profits as well.  Roland has seen their share of success and failure through their career as a “music making machine” company.

The TB -303 was one those units that didn’t see success immediate when it was released to the public – in fact many of Roland’s creations when this same route.  It wasn’t until computers became widely available that producers …