How many gear companies out there are kicking themselves for betting on the wrong product? When a product finally gets the approval to go from the drawing board to the factory, there is a decision that has to be made. Should we make ten thousand of these, or should we make a million? Either way they go, there is potential for money to be made and money to be lost. Some companies get it right by betting on success, and others go for a much more modest approach, losing potential profits as well. Roland has seen their share of success and failure through their career as a “music making machine” company.
The TB -303 was one those units that didn’t see success immediate when it was released to the public – in fact many of Roland’s creations when this same route. It wasn’t until computers became widely available that producers …
