February 19, 2013
How many gear companies out there are kicking themselves for betting on the wrong product? When a product finally gets the approval to go from the drawing board to the factory, there is a decision that has to be made. Should we make ten thousand of these, or should we make a million? Either way they go, there is potential for money to be made and money to be lost. Some companies get it right by betting on success, and others go for a much more modest approach, losing potential profits as well. Roland has seen their share of success and failure through their career as a “music making machine” company.
The TB -303 was one those units that didn’t see success immediate when it was released to the public – in fact many of Roland’s creations when this same route. It wasn’t until computers became widely available that producers …
October 19, 2012
Will true hardware synthesizers become a thing of the past now that we have hundreds, if not thousands of virtual synthesizers at our fingertips? Granted, not having to plug and unplug cables from several different pieces of hardware is nice, and not having to spend thousands of dollars and antique pieces of equipment that can break at any given time is also nice – but is there something that separates a physical synth from a virtual one?
Dave Smith recently shares his view on why “hardware synths still matter”. His first point has to do with the layout and interface of most virtual synthesizers. Knobs, buttons, and other functions simply cannot be spaced and laid out in a way that makes sense. Adding a goofy looking mouse and QWERTY keyboard also detracts from how a synthesizer is supposed to be used. Obviously, he’s biased – but he makes a good …