NEWS
UniqueSquared

UniqueSquared
December 20, 2012

Korg Adds Audiobus

Music gear manufacturers are forced to deal with a changing economic environment.  I’m not referring to the downsizing of the economy or the loss of jobs for the middle class, because even with less money to be made, people are still buying discretionary items like gadgets and musical instruments – they’re purchasing them in a different format.  Before a consumer even searched for a piece of hardware at the store, they’ve usually done their homework and have figured out the best alternative routes to achieve the same outcome.  That Korg Synthesizer may be pretty, but it’s also expensive when compared against the price of an emulated piece of software.  Even more, that emulated piece of software can be taken with me, even in the bathroom if I prefer – thanks to it being available on my iPhone.

Gear manufacturers must face the fact that many of their loyal fans would …