Any synthesizer or DJ gear manufacturer understands that technology will shift and move even in the absence of them. Just because they have the hottest selling product on the market right now, or a hold over the newest technology that is out, it doesn’t mean that they can retain their throne forever. The iPad and iOS created an equalizer for consumers who are looking for the best way to produce music. They were given cheaper alternatives to complicated software or expensive hardware, and they’ve done a good job of using it to its fullest extent.
The animoog is similar to the iMPC and Akai’s decision to port their hardware to the iOS. It is simply foolish to think that the hardware lovers out there won’t find a way to embrace new piece of technology and run with it. Even experimental MIDI instruments have been getting a boost in publicity, and …





