NEWS
UniqueSquared

UniqueSquared
July 3, 2014

Navigating the business end

Musicians who go on to become performers working in the industry will learn a few things about the business end of things.  Ultimately, it is up to the musician to figure out if they want to get things right before they are forced to learn the laws of business.  In general, the more you know about this side of the music industry, the better off you will be.  Sometimes, it is not the spending practices that get a musician intro trouble, but it is the way they file taxes.  Being late on your taxes when you are raking in a lot of money is a big deal these days.

Those who try to manipulate the law to receive tax deductions are often the target of many audits and other investigations.  Writing off your band’s clothing as a work expense is not the same as a surgeon who writes off his …

NEWS
UniqueSquared

UniqueSquared
June 16, 2013

Marketing Plans With A SWOT Analysis

I don’t think, and have ever thought, that music artists, DJs, and producer can make great salesmen.  A salesman who is good at his job can sell a product – it doesn’t matter what the product is.  A musician only knows how to sell him or herself, and their product is what they are able to create.  A musician will probably have a harder time inflating their self worth, since they aren’t a static object like a coffee maker – they are an entity that creates and can also fail at it.  This is why some talented folks will never have a leg up when it comes to sales.  They have a hard time lying about themselves.

If musicians took a few lessons on business and how business works, they might be better able to fend for themselves.  The SWOT approach is a common used in any business, and …

PRO AUDIO
Taylor

Taylor
September 6, 2012

The UniqueSquared Podcast- Episode 3- Gimmicks

We have updated our Podcast format to include more in depth discussions on current trends in the music industry.  Tune in this week as Paul, Taylor, and Jeremy discuss gimmicks used by artists in the music industry.  Is any musician truly original?  Are they all creating a new gimmick to draw fans in?  Listen to Episode 3 of the UniqueSquared Podcast to find out.…

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Taylor

Taylor
July 6, 2012

Paris, Pushing Buttons, and the Mau5 That Roared

Paris is Burning

We’ve probably all heard about it by now, but proof positive leaked that Paris Hilton is a terrible DJ. This had most likely been what we’d all imagined would come to be known, but the footage of Paris some “over it” festival goer posted confirmed any suspicions that she would be terrible.

Originally, I was going to write an article talking about how this was great news for all the DJs who use controllers and don’t produce. It seemed to me like the duties of selector and taste maker, or the simple art of the live mashup were clearly marked by Paris as tasks that not just anyone could do. With these criticisms being clearly leveled at so many in the EDM performance scene of late, this had to be good news. The trash talking, non-working, non-producing DJs of flame wars, threads and bulletin boards everywhere had …