PRO AUDIO
Taylor

Taylor
March 30, 2012

Musikmesse – Top 5 Product Announcements

Once a year, around this very time, all eyes in the pro audio / music world find themselves drawn to Frankfurt. You’re thinking it’s some kind of sausage thing, and why not? However, I am actually talking about the European equivalent of NAMM known as Musikmesse. In addition to having a rad Euro name that makes me think of the average synth goon’s noodle infested studio, Musikmesse is often regarded by those in certain quarters as the trade show where vapors become real and all the coolies trot out the next enviable piece of tech candy.

I always dream of attending it myself, but there seems to be some reason I can’t go every year. Last year, I believe I was in Germany not too long before, not too long after, but not at all during. This year, I was in Miami, watching the culmination of years of EDM erupt …

PRO AUDIO
DJ Scott Mad Flip

DJ Scott Mad Flip
March 22, 2012

Reloop Beatmix Announced

Direct from Musikmesse in Frankfurt, Reloop announced their newest prime time controller, the Beatmix.  This is a hot new 2-channel Virtual DJ controller coming with a version specifically for the Beatmix.  It boasts shiny new, ultra flat, 14cm aluminum jog wheels, designed for deadly scratching and quick browsing of tracks.  The large transport section is clean and minimal and the (3) Hot Cue panel allows triggering and remixing whilst having a double functionality via a shift layer for all control elements.

The effects and looping sections are also grouped very nicely above the large platters making it very easy to loop and tweak with ease with dedicated knobs for loop size, effect parameter, select, and filter.  There are also dedicated buttons in this area for auto loop, FX on, and the super cool Beat Mash.

Beat Mash closely emulates the popular Beatmasher effect in Traktor Pro, allowing you to chop and glitch out …

PRO AUDIO
The Unique Geek

The Unique Geek
January 10, 2012

What is NAMM and its Purpose?

January signifies the beginning of the calendar year and, for those in the Musical Instrument Industry, the time for the NAMM Show. Around this time of the month, manufacturers and retailers alike start to run specials with terms like “NAMM Show Specials” or “New at NAMM.”

Some may wonder, “what is the NAMM Show?” and might remember that it’s “a Trade-show thingy or something.” To those that asked the question, it is a “Trade-show thingy” and it is something. The NAMM Show is a big deal to retailers and music manufacturers and means little to everyone else, but what comes out of it is cool for everyone.

BACKGROUND

NAMM is old, very old and stands for the National Association of Music Merchants. It started back in 1901 as a consortium of piano dealers that wanted to share ideas on business acumen and also make sure they were keeping up with best practices from other …