June 14, 2013
There are many different trade shows that take place across this nation and across the world. The goal is simple: bring the consumers, buyers, manufacturers, and retailers in the same building and let the fight for the right to sell their goods. The equipment and prices should really speak for itself, but of course the sales reps are always ready and willing to give you a good demo of their gear. Not every trade show works the same way though, and some are more exclusive than others. The ones that are open to the general public are likely to cost money for each head in attendance. Here, products can be sold on the floor to any buyer who has the cash.
At more exclusive trade shows like NAMM, the general public is not allowed inside. In fact, security is beefed up to prevent people from “hopping” and gaining privy access …
June 8, 2013
NAMM is the event that Southern Californians as well as the rest of America looks forward too. Those who cannot attend (which is the majority of us) can experience the event vicariously through the video reviews and tutorials posted on the web throughout the event. For those who don’t know, NAMM is a highly organize event and it not open to the public. A select few vendors, retailers, and manufacturers are allowed to bring event staffing, workers, and talent to the show. Getting on the inside requires an act of knowing the right person. Because of this exclusiveness, NAMM is really an event that is coveted by many, but experienced by few.
On the other side of the world, there is a similar event which is much more specific to DJs and producers known as the BPM show. This year it will take place in the UK, and reviewers as …
February 4, 2013
NAMM 2011 and 2012 saw the unveiling of a whole host of DJ controllers from some of the top manufacturers including Pioneer, Numark, Denon, Vestax, and even the illusive Native Instruments unveiled their Kontrol F1 at an off site location in 2012. NAMM is also the place where a lot of companies allow the public to play on their new designs in an almost faux test market to see how people react and then subsequently make a few last minute adjustments. NAMM 2013 was no exception in this regard but Numark was really the only company unveiling a high performance controller with the Numark NS7 2. Nearly every other DJ controller manufacturer was unveiling low cost, portable, and lets face it, entry level controllers this year. This may have come as a surprise to most of you expecting to see the latest and greatest improvements to the DJ …
January 15, 2013
In this part of our Moog Factory Tour series, Jim Debardi discusses the testing and calibration process involved after the manufacturing of the Minimoog synthesizer. The testing and calibration process described here is not just for Minimoogs, but it’s a careful and precise process that is done to every instrument before it leaves the factory. Having every instrument go through a rigorous quality control process is something Moog prides itself on and is a great peace of mind for Moog instrument users. This process is often times very specific to a certain instrument so Moog tapped their engineering department to develop testing devices that exist solely for the purpose of testing Moog instrument functions. Because Moog is dedicated to manufacturing their instruments by hand, they similarly dedicate time and effort into having a human element involved when testing the quality of an instrument’s build. This shouldn’t be a surprise to some when considering …
January 14, 2013
Between the consumer electronics show in Las Vegas and the upcoming NAMM in Anaheim – we are bound to see some new equipment being tested on the general public. I say “tested” because it’s really the users and consumers who decide what will actually become a viable product for the company to sell. We will see everything from whimsical toys that are only worth a novel laugh to completely new devices that rely on unknown technology that might be understood as magic to the common man. Each gear company usually specialized in something specific, even though they may have expanded their company horizontally.
Korg, for example, is a mixed bag of tricks and it is hard to say what they will be pushing out the factory next. It could be another rendition of their Kaoss Pad series, or it could be a new addition to their workstation keyboard. How …