NEWS
UniqueSquared

UniqueSquared
August 19, 2013

Immediate Price Crash On Traktor Kontrol S2

Traktor has a habit of being revolutionary in the way they design products, but predictable in the way that they are introduced into the DJ scene.  Before any product is ever release, a price drop on an older one happens almost like clockwork.  They do this to encourage buyers on the fence to take some of their old stock, so that they can make room for newer products.  Those who already own the older version also have a chance to unload their old models in search of a newer one, now that the older one is basically worth less than before.  This time, the Kontrol S2 was announced in the newest price drop.

So what does this mean for the rest of us?

Most of us are probably thinking that a newer version of it is set to be released in stores soon.  As of now, there are no hints …

NEWS
UniqueSquared

UniqueSquared
July 2, 2013

Traktor S4 Price Drop

Do you ever stop and think about how much money manufacturers lose by not being able to sell a brand new in box product over and over again?  The second hand market is filled with used and gently used items that will sell off faster than brand new one.  The gear companies obviously cannot make up for this profit loss, although it is calculated into their original costs before an item even goes on sale.  One smart move that many of these companies are beginning to do is bringing down the price of an older product to make way for a new product.  This ensures that even when new technology is created, there is some incentive to buy an older version for less money.

The buyers get to have the nice warm feeling of buying a brand new item, while the manufactures are able to stem the losses of potential …