NEWS
UniqueSquared

UniqueSquared
February 27, 2014

Make the next Virus and win with M4SONIC and Novation

Nothing sells quite as well as making something look easy when it really is not.  This tends to be the case for many Novation Launchpad users who got sucked into the idea that they can be just as good as the pros out there.  Watch any of these videos and you’ll see one man who has control over a library or one shot samples and sounds.  This person seems to know where everything is on the board, almost as if it were a piano with keys that relate to their notes.  In truth, a small 10 minute performance probably takes days and weeks to master.

I think the bigger picture here is explored when you really take a look at what is going on.  These performers do not have the advantage of using gear that costs thousands of dollars – they are using consumer level midi controllers that can be …

NEWS
UniqueSquared

UniqueSquared
June 12, 2013

Livid Base Touch Controller

The Ableton Push hardware was a hot item for those who are looking to up their production game.  In many ways, the purpose of buying such a devices is to free yourself from the toyishness of other types of MIDI controllers.  Sure, the Novation Launchpad looks the part and performs well, but it doesn’t feel like a solid controller that you could really bang up.  Other MIDI controllers also suffer from either a lack of build quality (and hence longevity), or they are not suited to be used in Ableton Live.  If you have seen and touched the Ableton Push in person, you’ll notice just how beefy the unit really is.  It is quite large too.  It is not something you can fling around with one hand, and therefore not something to be treated like a toy.

The only real problem with the Push is its high cost.  I’m not …

NEWS
UniqueSquared

UniqueSquared
June 9, 2013

Griid Discontinued

Before Live 2 control was released for all the finger happy touch wizards and screen sliding producers, simpler versions of it were being produced all over the place.  The easiest design of them all was not necessarily the best one, but it the most available.  The monome design, especially the grid layout was common to see.  Not far from the Ableton Push or the Novation Launchpad, the grid laid everything out in a symmetrical pattern so that users could find ways to organize their thoughts.  I believe this idea of organization stems from the way Apple users are allowed to switch screens on a single screen.  In effect, it buys you more space when you have little to work with.

The trouble with this layout is that it is just too plain.  Not every producer wants button pads, some of them would prefer to use rotary knobs and line …

NEWS
UniqueSquared

UniqueSquared
June 7, 2013

NOVATION IMPULSE 49

I’m sure that pianists and piano tinkerers have a difficult time finding the gear that works for them best.  They might want to use a real acoustic piano if given the opportunity, but an acoustic piano is an investment that is hard to carry around with you.  Simply shipping a piano from one house to another is grounds for needing a retune on every key.  Take that option away and what are they left with?  The answer is a digital keyboard, and this doesn’t sit too well with many.  Trying to find that genuine sound will either leave you in the dark or with a giant hole in your pocket.  There needs to some sort of medium ground that pianists can look to.

A synthesizer might be an option thanks to the familiar keyboard layout, but the synth is far beyond what a piano player needs.  Do they really want …

NEWS
UniqueSquared

UniqueSquared
May 9, 2013

Livepad For iPad Inspired By Novation LaunchPad

Take a look at the types of cellular phones that are in existence today.  Many of them look very close to each other, so close that I’d have no problem saying that they got their ideas from each other.  Some of them ask for permission first and pay their royalties later, and some just use the same format without even asking for permission.  The average consumer doesn’t understand the legal troubles that go into the design of each phone.  Millions of dollars have been paid on each side for what is essentially stealing property and intellectual design.  Does this same phenomenon exist within the DJ industry?

I’ve wondered this, since there have any many apps that have basically copied the design of existing software or hardware.  Many times, it is done through the same company, but it has also been done by third parties without their permission as well.  Users …