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UniqueSquared

UniqueSquared
May 7, 2013

Novation Invites You To Their Electronic Dance Party

Music festivals and other trade shows are more of a cultural event than a business presentation.  Sure, there are companies vying for your attention and your hard earned money.  Sure, there will be booths everywhere you step trying to sell you something that is completely discretionary.  But this is what we ultimately want.  We don’t attend these events because we need another keyboard a MIDI controller, we go because we want to be entertained at the thought of having something novel and ground breaking.  We go because we want to be the first to lay our hands on a product that has never seen production.

If you really want to create a name for yourself as a manufacturer, your best bet is to understand how consumers and retailers work when they’re gathered in large groups.  A smart company will not only make a great product to sell you, they …

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Taylor

Taylor
January 17, 2013

Novation Twitch: A Retrospective

The world of DJ controllers really opened up to new possibilites with the release of the Novation Twitch DJ Controller. Sure DJ’s were already using control surfaces that did not reflect a traditional DJ setup, but this was the first time we saw the replacement of jog wheels with touch strips, and a DJ controller that seemed designed specifically for the new breed of controllerist. This of course sparked debate amongst DJs and controllerists as to what constitutes a proper DJ setup or the proper way to DJ. But the truly creative and innovative controller connoisseurs saw this as an exciting prospect for the future of digital DJing. It was also one of the first DJ controllers to offer 8 pads on both decks which could be used to setup hot cues, launch one shots, or control FX and their parameters. With controllers like the Native Instruments Traktor Kontrol F1 and the latest …

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UniqueSquared

UniqueSquared
October 16, 2012

The Novation MiniNova Redefines Portable Synth Power (First Look)

You can’t really go wrong with Korg’s microKorg design.  There is simply nothing to complain about in terms of size and functionality; everything from the jogwheels to the keys are sized perfectly, and the entire synth still manages to be small and light enough to cram into a backpack.  Novation has taken these characteristics to heart, creating their own version – called the MiniNova.

It keeps the same rugged build, with pitch wheels to the left and a mounted microphone for those who want to play with the vocoder effects.  What differs from Korg’s offering is that the Mininova was designed as an entry level device, with options clearly laid out for the novice user.…

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UniqueSquared

UniqueSquared
August 30, 2012

Novation MiniNova Synthesizer Sneak Preview

Novation is set to release a new minisynth called the Novation MiniNova. The compact design lays out a miniaturized arrangement of the UltraNova, and carries the form factor of the true original MicroKorg. It comes with a built-in MIC that offers a vocoder and also features a new ability called VocalTune.  All in all, it offers a wealth of waveform combinations and enough settings to keep your satisfied.…

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Taylor

Taylor
June 21, 2012

Hardware and Software for Electronic Music Production: Dubstep

The time has come. You have been DJing your favorite tracks for a couple years now and it finally dawns on you. “Hey I can make a great track too.” Yes you can. All it takes is some motivation, patience, and the right kind of tools to craft that next club destroyer. Well I am here to tell you about the hardware and software solutions that the professionals use to make your favorite music. In this write up I will be focusing on the powerful software solutions that help to make dubstep tracks as well as the hardware that will be useful for managing your projects and opening up your creativity.

WORKFLOW IS SUBJECTIVE

If you are the audience I am trying to reach with this blog then I am just like you. I am someone who wants to start producing all kinds of electronic music from house, dubstep, and …