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Matt

Matt
November 15, 2013

Mini Synthesizers: It’s a Small World After All

It was only a couple years ago that we saw an explosion of DJ related equipment, especially within the DJ controller market. This trend coincided with the rise of EDM culture and performance across the globe with nearly anyone with some cash and motivation learning to DJ and getting gigs right away. This hasn’t gone away necessarily but the initial high of this DJ over saturation has worn off in a big way. Electronic music is as popular as it has ever been, but a lot of DJs are seeing that their longevity is dependent upon producing their own music. More and more people are becoming or are already aware of the tools used to make popular and even more esoteric electronic music and they want to gain access to those tools in an affordable way. Couple that with the rise of the portability ideology and you have a new …

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UniqueSquared

UniqueSquared
May 7, 2013

Novation Invites You To Their Electronic Dance Party

Music festivals and other trade shows are more of a cultural event than a business presentation.  Sure, there are companies vying for your attention and your hard earned money.  Sure, there will be booths everywhere you step trying to sell you something that is completely discretionary.  But this is what we ultimately want.  We don’t attend these events because we need another keyboard a MIDI controller, we go because we want to be entertained at the thought of having something novel and ground breaking.  We go because we want to be the first to lay our hands on a product that has never seen production.

If you really want to create a name for yourself as a manufacturer, your best bet is to understand how consumers and retailers work when they’re gathered in large groups.  A smart company will not only make a great product to sell you, they …

PRO AUDIO
Matt

Matt
January 17, 2013

Novation Twitch: A Retrospective

The world of DJ controllers really opened up to new possibilites with the release of the Novation Twitch DJ Controller. Sure DJ’s were already using control surfaces that did not reflect a traditional DJ setup, but this was the first time we saw the replacement of jog wheels with touch strips, and a DJ controller that seemed designed specifically for the new breed of controllerist. This of course sparked debate amongst DJs and controllerists as to what constitutes a proper DJ setup or the proper way to DJ. But the truly creative and innovative controller connoisseurs saw this as an exciting prospect for the future of digital DJing. It was also one of the first DJ controllers to offer 8 pads on both decks which could be used to setup hot cues, launch one shots, or control FX and their parameters. With controllers like the Native Instruments Traktor Kontrol F1 and the latest …

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UniqueSquared

UniqueSquared
October 16, 2012

The Novation MiniNova Redefines Portable Synth Power (First Look)

You can’t really go wrong with Korg’s microKorg design.  There is simply nothing to complain about in terms of size and functionality; everything from the jogwheels to the keys are sized perfectly, and the entire synth still manages to be small and light enough to cram into a backpack.  Novation has taken these characteristics to heart, creating their own version – called the MiniNova.

It keeps the same rugged build, with pitch wheels to the left and a mounted microphone for those who want to play with the vocoder effects.  What differs from Korg’s offering is that the Mininova was designed as an entry level device, with options clearly laid out for the novice user.…

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UniqueSquared

UniqueSquared
August 30, 2012

Novation MiniNova Synthesizer Sneak Preview

Novation is set to release a new minisynth called the Novation MiniNova. The compact design lays out a miniaturized arrangement of the UltraNova, and carries the form factor of the true original MicroKorg. It comes with a built-in MIC that offers a vocoder and also features a new ability called VocalTune.  All in all, it offers a wealth of waveform combinations and enough settings to keep your satisfied.…