NEWS
UniqueSquared

UniqueSquared
November 2, 2014

Pioneer’s Future DJ concept. Literally.

You know, when games like Rock Band was available for gaming systems like the Nintendo Wii, I was very skeptical.  Coming from a music background, you would naturally be curious as to how they would connect the real instrument with the virtual one on the screen.  However, once you start playing you realize that they found the perfect match of musicianship and skill – while keeping the game at a point where you could become incrementally better at it over time.  The guitar may have lacked the precise amount of strings needed to emulate a real guitar, but the drums were actually on point in comparison.

When they tried to do the same thing with a DJ’s turntable, it was obvious that it would not be as easy.  How do you water down a skill that takes years to learn?  Basically, DJs hated it – but those who wanted to …

NEWS
UniqueSquared

UniqueSquared
October 1, 2014

Behind The Scenes Of The Pioneer DJ Sale

I think that many DJs are surprised and shocked that Pioneer would end up selling off part of their company to a larger fish in the sea.  By the looks of it from the outside, Pioneer has been doing just fine.  People will sit and wait to see what Pioneer has coming next, and they certainly are innovators in terms of what they have produced in just the last few years.  Although they might seem like giants in the music industry, this does hide or protect the fact that they have a vested interest in other parts of the industry.  Their model can be broken down into the DJ category, car audio, and home audio.

If just one of these groups is not doing well, it sort of hurts the entire company as a whole.  The DJ aspect of their production may not be enough to hold them over.  Since …

NEWS
UniqueSquared

UniqueSquared
September 17, 2014

Pioneer DJ Divison Is Up For Sale

As consumers, we are only privy to what is going on in the DJ industry in terms of products.  We hear and see the hype of what is coming up next – but we do not actually get to see what in fighting that goes on before any product is ever made.  You can be that the engineers and designers have ideas of their own – yet they end up making compromises once the products gets into the hands of consumers.  Every big tech company must overcome this problem.  They want to create something new and useful, but it also has to be affordable to the right crowd – otherwise it could put them in the hole.

It is hard to believe, but Pioneer is facing a chance of hands in terms of business ownership.  Is this a sign that Pioneer has bitten off more than they can chew?  Most …

NEWS
UniqueSquared

UniqueSquared
August 19, 2013

Pioneer S-DJ X series — Monitors for DJs

I have to hand it to Rokit for the monitors they produce.  They have an entire line of monitors that range from “just got my new DJ setup” to, “I need something professional to test my production skills on”.  Whether it is a few hundred dollars or a few thousand dollars, there is something in the line of KRK products that will suit your needs.  The funny thing is that I’ve seen many producers who have a set of KRK monitors, with the classic yellow cones – but they have told me that they also have other pairs of speakers that they use during practice rather than performances.

Sounds strange, but there is something about the yellow cones that attract the eyes.  There are other monitors that have the same basic shape and structure, but lack any color in their speaker cones.  Yahama’s monitor line comes to mind here, since …

PRO AUDIO
Taylor

Taylor
November 7, 2012

Pioneer DDJ-WeGO Overview

Pioneer has certainly been busy in the past few months releasing a series of controllers that fit the needs of different DJ’s from the active professional controllerist like the Pioneer DDJ-SX, to the casual, mobile, bedroom DJ with the Pioneer XDJ-Aero. The Pioneer DDJ-WeGO falls into the latter category with all of the features that you can come to expect from an affordable DJ controller, but with the build quality and attention to detail that comes from Pioneer DJ products. Some DJ’s may scoffingly wave this controller off or wonder why Pioneer, the company responsible for the most used professional DJ equipment, would release a controller like this. Others will view this as a release from a company looking to capitalize on a flourishing low priced DJ controller market. The fact of that matter is that the DDJ-WeGO is made for the beginner or mobile DJ looking to pick up …