The Unique Geek

The Unique Geek
January 10, 2012

What is NAMM and its Purpose?

January signifies the beginning of the calendar year and, for those in the Musical Instrument Industry, the time for the NAMM Show. Around this time of the month, manufacturers and retailers alike start to run specials with terms like “NAMM Show Specials” or “New at NAMM.”

Some may wonder, “what is the NAMM Show?” and might remember that it’s “a Trade-show thingy or something.” To those that asked the question, it is a “Trade-show thingy” and it is something. The NAMM Show is a big deal to retailers and music manufacturers and means little to everyone else, but what comes out of it is cool for everyone.


NAMM is old, very old and stands for the National Association of Music Merchants. It started back in 1901 as a consortium of piano dealers that wanted to share ideas on business acumen and also make sure they were keeping up with best practices from other …