NEWS
UniqueSquared

UniqueSquared
July 1, 2013

Samsung Buys 1 Million Copies Of Jay-Z New Album

When you are a musician who is financially at the top of your game, you have many options and many choices as to what you want to do next.  With a large financial backing you have the power to make investments, not only in your own music, but into your image as a brand.  Jay-Z might not be a music making powerhouse who sells his lyrics line by line, but he doesn’t have to be.  He has more than just music to sell.  He has investments in major industries, alcohol, and buildings – and his latest move might just be the biggest one of them all: technology.

He has partnered up with Samsung, who has taken interest in the media as well as technology side of things.  Folks who opt to buy a Samsung Galaxy phone will also receive a copy of his latest album with the purchase.  Samsung has …

NEWS
UniqueSquared

UniqueSquared
June 5, 2013

The Future Of Direct-To-Fan Marketing

The music industry is a volatile place to live, and those who have been around it for long enough know that one day things can flip, and they won’t be eating tomorrow.  A record label deal with an artist is not different than a contract between two businesses.  They both want to make money or at least have their product become known – but they want to score the best deal for themselves.  Sometimes businesses will cut out the middle man in order to make a better profit.  Artists can do the same if they choose, although their contracts have some nice fine print that keeps them in check.

In the future, there will be less middle men in almost any type of business.  Wholesalers don’t want to be tied down to one company; they want to expand their opportunity as well.  Lately, artists have been looking to their fans …