August 24, 2014
How does a factory that produces vinyl records keep up with the changing times? In essence, making a vinyl record is like making a samurai sword – the methods have not changed in years. There is no magical printer than can create records from the ground up. They start out as raw materials and are pressed into their final form using large machines and plate samples. Control Vinyl seems like it would be the end of vinyl record sales, since a DJ would not feel inclined to buy multiple copies at a time. But even with this, there are still some strategies to keep the vinyl market game quite fresh.
One tactic is simply to make it look more appealing. Black is the natural color for a record, but adding new pigments and color schemes gives us a reason to buy more than one copy of the same exact thing. …
June 27, 2013
I don’t know if you were around only a couple of months ago, when Serato released brand new vinyl with misspelled words on the packaging. In this day and age, that is a pretty serious mistake to make. Owners of this vinyl were given a store credit, and they Serato made an attempt to sell off whatever mis-printed vinyl records they had. Oddly enough, to own one of these misspelled record sleeves is almost like owning something limited edition. At worst, they would make a great conversation piece to talk about. In light of their past mistakes, Serato has been putting a bit more effort into the fun side of their company.
They are beginning to release more colored vinyls – this time they in fancy neon colors. These are more of an attempt to give DJs a little bit of creativity behind the decks. They are all glow in …