NEWS
UniqueSquared

UniqueSquared
November 5, 2013

The One 1.2: Tweaks and fixes

Is there really a need for more mixing and editing tools for DJs?  There have always been the big guys like Ableton, Serato, and Traktor – but there are frequently more and more little guys coming out of the shadows to create something new.  The speed at which programs and utilities are produced says something about the state of the industry.  There have been no real BIG changes to our technology, and the new programs that are being released are nothing but attempt at innovation, rather than invention.  Those who are doing just fine with what they already have do not really need to invest in a bunch of new software.

This doesn’t stop developers and companies from trying to make something seemingly new.  “The One” has been a talked about DVS for a few months now, and people are just beginning to get a taste of how it works.  …

NEWS
UniqueSquared

UniqueSquared
August 9, 2013

The One Launched For Mac OS X

Let’s face it, DVS titles and names aren’t exactly compelling or descriptive of what they actually do, and that is partially because nothing like it has existed before.  Why did Serato call their product Serato?  That name makes me think of a knife that is meant to cut through foods – which is somewhat near the idea of a DJ cutting up samples on a record.  Traktor, in my opinion, is an awful name for a DVS.  Sure, I get where they are coming from; they are tracking the movements on a record and translating them into something that can be understood – but I also picture a tractor in the corn fields shutting out corn to create breakfast cereals with.

New programs for DJs have been introduced with names that are much more appealing to the ears.  “The One” is pretty ballsy for being named like that.  It is …