Music festivals and other trade shows are more of a cultural event than a business presentation. Sure, there are companies vying for your attention and your hard earned money. Sure, there will be booths everywhere you step trying to sell you something that is completely discretionary. But this is what we ultimately want. We don’t attend these events because we need another keyboard a MIDI controller, we go because we want to be entertained at the thought of having something novel and ground breaking. We go because we want to be the first to lay our hands on a product that has never seen production.
If you really want to create a name for yourself as a manufacturer, your best bet is to understand how consumers and retailers work when they’re gathered in large groups. A smart company will not only make a great product to sell you, they …
