NEWS
UniqueSquared

UniqueSquared
July 17, 2013

11 questions for Sharooz

I think that age is a big factor in what type of gear you might use.  It seems like the younger kids can get on just as well with only a few instruments and a slew of virtual instruments that run inside of their DAWs.  However, when you stumble across a producer who has been producing since before digital technology was popular, you will find that they will opt to use more hardware and more analog gear if given the chance.  It might even be that they grew up and bought the equipment brand new when it was out in store.

The reality is that a lot of this gear that was produced in the 80’s and 90’s simply does not survive long enough to be passed down to the next generation.  While vintage gear ownership has its perks, it does pay to be on the cutting edge of what …

NEWS
UniqueSquared

UniqueSquared
June 12, 2013

What Do Your Younger Music Fans Want from You?

I take pride in knowing that it was might generation that spawned digital music listening and digital DJing.  We are the ones who took it that next step to where it is today, and while it can be seen as a step backwards by some, it has opened the door to what is possible as a DJ – which is far beyond mixing songs together and scratching records.  When my generation first began downloading mp3’s from Napster, we thought we had it made, but we didn’t realize how it would change the future of music artists.  Now, in 2013, we actually feel compelled to support our artists that we like, and even if we only download their music we find other ways to support them.

The younger generation of kids who are just now learning how to listen to music and download it for themselves, don’t really understand what the …